Top 5 Health and Fitness Apps on iOS in Croatia: Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top health and fitness apps on iOS in Croatia. Here, we break down the weekly downloads, revenue, and active user metrics for the leading five apps: MyFitnessPal: Calorie Counter, Flo Period & Pregnancy Tracker, Strava: Run, Bike, Hike, Period Tracker Period Calendar, and JustFit: Lazy Workout & Fit.

MyFitnessPal: Calorie Counter experienced fluctuating weekly revenue, peaking at around $1.5K in early December. Downloads showed a general decline, starting from 391 in late September and dropping to 212 by the end of December. Weekly active users also saw a decrease from approximately 15.5K to 11.2K over the quarter.

Flo Period & Pregnancy Tracker saw an upward trend in revenue, reaching $1.5K in mid-November. Downloads increased steadily, peaking at 559 in the final week of December. Active users remained relatively stable, fluctuating around the 18K to 19K range.

Strava: Run, Bike, Hike had a revenue peak of approximately $1K in mid-October. Downloads decreased from 452 in early October to 222 by the end of December. Active users showed a slight decline, ending the quarter around 7.8K after fluctuating throughout the period.

Period Tracker Period Calendar saw a significant increase in downloads, peaking at 1K in the final week of December. Revenue also showed growth, with a peak of $536 in mid-November. Active users, however, experienced a slight decline, ending the quarter at approximately 35.4K.

JustFit: Lazy Workout & Fit had a peak revenue of $630 in late October. Downloads were variable, peaking at 453 in early November before declining to 195 by the end of December. Active users showed an upward trend, reaching 730 in late October and ending the quarter at 692.

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